by Jake Bennett –
While Chevrolet once lagged in auto sales, and critics argued that American car companies had lost their dominance to foreign imports, the company was not ready to fold. In fact, Chevrolet has come out of the gate, in the last few years, ready to take off full speed. They have produced several vehicles that have won over the hearts of critics and consumers alike, and 2014 they are even stronger. The 2014 Chevrolet Silverado, for example, has been the belle of the ball at multiple auto shows this year, most recently at the North American Auto Show, where it was named Truck of the Year.
With a new CEO, Chevrolet is looking to make waves in the auto market, and they are off to a good start. The 2014 Chevrolet Silverado was also named Truck of the Year by Cars.com, prior to picking up honors at the Detroit Auto Show. It has also received several editor’s pick awards from multiple car publications.
So what is so special about the 2014 Chevrolet Silverado, anyway? The look of the car, in general, is conservative. The GM-backed company didn’t sway too far from the Silverado roots, but the interior and extras available truly push the car over the top. The body of the truck is wider and tougher, insist Chevy insiders. The vehicle has better towing capacity, better fuel economy, and a beefier engine for heavy hauls.
Inside, the Silverado offers the Chevy MyLink suite. The MyLink is a full range of technology inside the truck. It allows for drivers to connect their devices, make voice calls, and integrate the MyLink app with their phone and vehicle for an overall driving experience. The interior is also sleek and elegant, a far cry from the previous utilitarian look of the Silverado interiors.
The new 2014 Chevrolet Silverado also has an entirely new ride. Chevy aimed at creating a vehicle that could haul goods, but also haul people around town. With better stability and a more comfortable ride, the truck can easily be used as a family car and a work truck, which is part of the reason automotive critics are swooning. Drivers will also find that enhanced fuel economy means the truck can be used for more versatile needs. The Silverado is offering 18 miles per gallon in the city, and 24 miles per gallon on the highway, which is a huge step up from previous incarnations.
Chevrolet’s recent string of success at Auto Shows is a solid sign that the company will soon enjoy increased profits as well. Since the government bailout, the company has worked hard to restore the General Motors name, and have reported 13 straight profitable quarters. The increased sales are likely correlated with the company working hard to provide consumers with what they want and need in a vehicle. The company has been completely rebranded, and critics and consumers are taking notice.
Chevrolet’s Corvette Stingray picked up the car of the year honors at the show, as well. The last time the same company won both prizes was in 2010, when Ford swept the show, but now it’s Chevrolets turn. The Silverado has also received a five star safety rating, as well as Kelly Blue Book’s Cost to own award. The Silverado has also picked up the Power Initial Quality Award for 2014.