Randy Howell, at ICAST 2014 talks about being an EZ Angler and Livingston Lure’s Howeller bait, which he won the 2014 Bassmaster Classic with.
The Howeller Dream Master Classic, a medium-diving Pro Series crankbait, creates savage strikes from freshwater game fish with a patented combination of sound technology, visual triggers, and realistic swimming action. Livingston’s proprietary EBS (Electronic Baitfish Sound) technology mimics natural baitfish sounds, with the ability to generate more strikes even while completely motionless in the water. Features Smart Chip technology and super-sharp Mustad® hooks. To put it simply, the Howeller is a real bass magnet.